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BMW I.M.

As the first project on Umeå university was an optional assignment.

which should reflect passion for the car.

Future BMW Concept

Made 2013

Duration:8 weeks

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Design Taget : Emotion

A symbiosis through human and Technology

Dynamic & Powerful

Inspiration

Sporty &Aggressive

Transmission of power

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Interaction between driver and car

The body is my inspiration

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Target group

He always challenge himself in life fx. with extreme sport. These activities often involve speed, height, a high level of physical exertion, and highly specialized gear..Age is approximately 20 to 40 year old

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Brand Bmw

Design Philosophy

Pioneer E-drive

Quality & Precision

Pure Power & Emotions

Driver oriented

Key sketches

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clay development

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