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BMW I.M.
As the first project on Umeå university was an optional assignment.
which should reflect passion for the car.
Future BMW Concept
Made 2013
Duration:8 weeks
Design Taget : Emotion
A symbiosis through human and Technology
Dynamic & Powerful
Inspiration
Sporty &Aggressive
Transmission of power
Interaction between driver and car
The body is my inspiration
Target group
He always challenge himself in life fx. with extreme sport. These activities often involve speed, height, a high level of physical exertion, and highly specialized gear..Age is approximately 20 to 40 year old
Brand Bmw
Design Philosophy
Pioneer E-drive
Quality & Precision
Pure Power & Emotions
Driver oriented
Key sketches
clay development
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