BMW I.M.

As the first project on Umeå university was an optional assignment.

which should reflect passion for the car.

Future BMW Concept

Made 2013

Duration:8 weeks

Design Taget : Emotion

A symbiosis through human and Technology

Dynamic & Powerful

Inspiration

Sporty &Aggressive

Transmission of power

Interaction between driver and car

The body is my inspiration

Target group

He always challenge himself in life fx. with extreme sport. These activities often involve speed, height, a high level of physical exertion, and highly specialized gear..Age is approximately 20 to 40 year old

Brand Bmw

Design Philosophy

Pioneer E-drive

Quality & Precision

Pure Power & Emotions

Driver oriented

Key sketches

clay development