In the spring of 2014 made me and my class mades task to make a
facelife on a chosen Audi model and I chose Audi's super sports car the R8.
Facelift an existing Audi model
Definition of a facelift
Mid-term facelift may include new design items such as:
• Bumpers • Lamps • Trim items – mirrors, body side protector, sill cladding
• Wheels • Colour and interior material updates (fabrics, inserts)
A larger investment facelift may also include:
• Sheet metal: front fender, hood, trunklid or tailgate
• Interior: New instrument panel (IP), door panels, console, seats
• Technology: engines, dampers, Bluetooth connectivity etc
Aim - A super premium, strong and aggressive sportscar for the new generation playboy.
Target - The R8 should appeal to people of all ages.
Taget Market - Actors, Directors, Sport stars, Musicians, Producers.